Resources for Internet Marketing.

Before you build a website you must target the correct keywords, otherwise you will not have the necessary traffic to run a business. You may have a good niche but if you optimise your pages for the wrong keywords, you will attract little traffic. And without traffic on the Net, you have no business! Wordtracker is an excellent tool that evaluates keywords for their profitability.
Unless you know HTML you will need to use a HTML editor such as Microsoft Frontpage, Hotdog, or Dreamweaver which is a bit more advanced. Site Build It is a complete web building tool that includes web page building, web hosting, keyword research for your web pages, and continuous website submission to the search engines. Site Build It users usually get high search engine rankings.
Internet Marketing forums can be very useful for the beginner. You can post questions and get swift replies from some very knowledgeable marketers including some of the big names.
Articles are a good way to get free publicity for your business. A well written article can be published in ezines or on a website, thereby giving continuous targeted traffic. Submit your article to article databanks where publishers and website owners can pick it up and publish it.
When your website is up and running, you need to check its ranking in the search engines and the number of sites that link to your site. Although it is not always up to date, it gives a good idea of the amount of traffic and links a site has.
You will need to install virus protection and keep it running in the background. If you have constant Internet connection, you'll also need to run a firewall program to keep out hackers.
Well, you should be thinking about it. Also not only should you be tracking where the money is coming from but also where it's gone to. No point kidding yourself - it wasn't cheap was it? There was the developer's costs, the graphic design costs and hopefully some costs set aside for taking on web site marketing experts to get your site found.
Use a professional web developer to build the site in the first place. Don't cut corners or budgets. How many business owners have an idea for a business and then take up the science of bricklaying to build their own shop or premises? Exactly - don't do it. Your job is to run your business effectively and worry about where the profits are coming from - not designing websites.
Use a professional graphic designer when your site is being developed. If you use your mate next door we can all tell. It might keep your wallet heavy but hey - if you want a website that looks a million Lira - fine. A rough, made up just now, rule of thumb is to spend 10% of what you would like the web site to make. Just think about that for a minute when you get Dave from down the pub to 'knock you one up for Ј100..". And remember - you'll need professional web development AND professional graphic design input. Web developers are not designers. Graphic designers are not web developers. Glad we've got that cleared up..